A Tale of Two Fort Worth Families.
The Laneri family has played a significant entrepreneurial and philanthropic role in Fort Worth, Texas, for over a century. The family’s business legacy is rooted in the founding and operation of the O.B. Macaroni Company, which began as the Fort Worth Macaroni Company in 1899.

Elizabeth Martin’s deep roots in Fort Worth come from her family’s economic contributions and community leadership, beginning with her great-great uncle, John B. Laneri, who co-founded the company. For generations, the Laneri family helped shape Fort Worth—creating jobs, supporting local causes, and establishing themselves as trusted community leaders.


Martin’s professional journey and recent decision to launch her consulting firm just blocks from the site of the historic company, and the original Laneri family home, reflect her commitment to carrying forward this legacy of innovation and civic service in Fort Worth and beyond.
Wills Electric
Elizabeth Wills’ deep connection to Fort Worth comes from the generations of her family who have lived here and worked to help shape the city. Starting with her great-grandparents, and uncles, who ran a furniture store in the Northside of the city. Her grandfather then founded Wills Electric in the 1940s—a company later led by her father and then brothers. With offices across the city, Wills Electric played a key role in Fort Worth’s growth, leaving a legacy of craftsmanship and civic pride.
Her maternal grandfather was the first voice heard on television west of the Mississippi. Hired by Amon Carter, Frank Mills signed on WBAP TV on September 27, 1948, when he stood on the top of the utility van to record the speech being given by then President Harry Truman.
Wills’ return to Fort Worth reflects that same spirit, as she brings her own entrepreneurial drive and a deep-rooted understanding of the city’s history, culture, and business landscape.

