We chart the best paths forward and bridge the gaps along the way.
Wills+Martin, a women-owned consulting firm based in Fort Worth, Texas, offering end-to-end business advisory services with a people-first philosophy. We combine decades of cross-industry corporate experience in strategy, operations, organizational health, communications, and law to help businesses bridge the gaps between where they are and where they want to grow—with insight, integrity, and a whole lot of heart. With a PhD-based transdisciplinary blend of expertise, knowledge, and empathy Wills+Martin is redefining what business consulting can and should be.
Elizabeth Wills, MCM
Co-founder, Communication & Innovation Strategist, Executive Leader
Elizabeth Wills is a dynamic executive leader and co-founder with over 15 years of distinguished experience driving business transformation, strategic communications, and brand innovation across national and global organizations.
Recognized for her ability to foster high-performing teams and deliver measurable results, she has served in senior leadership roles for top-tier organizations, including as Chief of Staff and Innovation Strategist at Optum Health and Chief Communication Officer at The Change Agents Consulting.
Wills’ expertise lies at the intersection of strategy, innovation, and communication, enabling organizations to navigate rapid change and emerge as leaders in consumer-centric service delivery. She is adept at shaping organizational approaches to consumer experience and transformation, leading cross-functional teams to develop and execute strategies that prioritize seamless, personalized engagement across digital and in-person channels. Her work has led to the design and implementation of integrated engagement strategies leveraging data analytics, automation, and multi-channel platforms to meet the evolving needs of diverse populations.
Core Competencies
- Corporate Communication, Brand, and Innovation Strategist
- Executive Team Leadership & Development
- Operational Excellence & Process Improvement
- Change Management & Organizational Development
- Expert in Consumer Experience & Engagement
- Proven Presenter with Strong Storytelling Capabilities
- Successful Brand Manager & Developer
Elizabeth Martin, PhD, JD
Co-founder, Business Executive, Strategist, Innovator
Elizabeth Martin is a visionary executive leader and co-founder with over 30 years of transformative experience at the intersection of business strategy, policy, and service innovation. Renowned for her ability to drive large-scale organizational change and deliver measurable results, she has held senior leadership roles in national and regional organizations, including as Senior Vice President of Strategy & Innovation at Optum Health and President & CEO at The Change Agents Management Consulting.
Martin’s expertise is rooted in the seamless integration of vision, strategy, and operations managing complex portfolios valued at $6.8 billion and leading teams of up to 583 full-time employees. She is recognized for her exceptional talent in maintaining low attrition rates and consistently high manager effectiveness scores, reflecting her commitment to inclusive leadership and team engagement. Her strategic vision has enabled organizations to exceed aggressive growth targets, surpassing $3 billion in expanded service reach.
Core Competencies
- Executive Leadership & Organizational Transformation
- Strategic Innovation, Scale & Whole Health Integration
- Policy Advocacy & Stakeholder Engagement
- Operational Excellence & Team Development
- Change Management & Program Implementation
- Executive Coaching & Mentoring
- Proven Presenter with Strategic Storytelling
- Business Growth & Reputation Management