Team

Elizabeth Wills, MCM

Co-founder, Communication & Innovation Strategist, Executive Leader

As a trusted advisor to leadership, Wills champions transparent, mission-driven communication and supports the adoption of innovative practices across business units. She has spearheaded the development of new business models and service offerings, working closely with innovation teams to incubate and refine ideas that deliver measurable value. Additionally, she has designed and implemented scalable systems for project management, resource allocation, and performance tracking, resulting in enhanced efficiency and impact.

Beyond corporate leadership, Wills is the owner and operator of Elizabeth Wills Music, where she has directed teams of professionals, overseen nationwide touring logistics, and managed targeted marketing campaigns to increase fan engagement and expand audience reach through strategic partnerships.

The image shows Elizabeth Wills, a woman with long gray hair wearing a black blazer. She has blue-rimmed glasses and are smiling slightly. A pendant necklace is visible, featuring two circular charms. The background consists of a blurred brick wall with greenery at the bottom right corner.

Key Roles

  • Optum Health Strategy & Innovation Group: Chief of Staff, Key Strategist, Communication & Innovation Specialist
  • The Change Agents Consulting: Chief Communication Officer
  • The Touch Agency / 100 Brands: Consultant, Communication & Marketing Specialist, Creative Content Contractor
  • Elizabeth Wills Music: Owner/Operator, Recording Artist, Production, Marketing, Branding, and Management Lead
The image shows Elizabeth Wills, a woman with long gray hair wearing a black blazer. She has blue-rimmed glasses and are smiling slightly. A pendant necklace is visible, featuring two circular charms. The background consists of a blurred brick wall with greenery at the bottom right corner.

Education

University of Southern California, Annenberg School for Communication and Journalism: Master of Communication Management (MCM)

University of Texas at Arlington: Bachelor of Arts, Organizational Communication Studies

Summary of Impact

Elizabeth Wills is a results and relationship-driven leader who combines strategic vision with hands-on operational excellence, consistently positioning individuals and organizations for growth and innovation. Her ability to bridge strategy and execution, foster inclusive cultures, and deliver compelling communication has made her a sought-after advisor and executive in both corporate and creative industries.

Email: Ewills@willsandmartin.com