Ask a better question and get a better answer. One conversation with W+M reveals insight. With PhD-based trans-disciplinary blend of expertise, knowledge, and empathy Wills+Martin is redefining business consulting. Wills+Martin, offers end-to-end business advisory services with a people-first philosophy. Cross-industry corporate experience in strategy, operations, organizational health and culture, communications, and governance, to help businesses bridge the gaps —with insight, integrity, and heart.
Communication + Innovation + Leadership
Elizabeth Wills, MCM
Elizabeth has spent her career in the space between strategy and soul. From corporate boardrooms at Optum Health to brand development in boutique marketing firms; from recording studios in New York and LA to the stages of SXSW and ACL, she has built a career around one core skill: making complex things human. At W+M, she leads client relationships, business development, innovation strategies, and strategic communication– bringing the warmth, clarity, and relational instinct that turns a first conversation into a lasting partnership.
Key Roles:
- Optum Health: Strategy & Innovation Group
Chief of Staff, Key Strategist, Communication & Innovation Specialist - The Change Agents:
Chief Communication Officer - The Touch Agency / 100 Brands:
Consultant, Communication & Marketing Specialist, Creative Content Contractor - Elizabeth Wills Music:
Musician, Owner/Operator, Recording Artist, Production, Marketing, Branding, and Management Lead
Core Competencies
- Corporate Communication, Brand, and Innovation Strategist
- Executive Team Leadership & Development
- Executive Leadership Coaching & Mentoring
- Operational Excellence & Process Improvement
- Change Management & Organizational Development
- Expert in Consumer Experience & Engagement
- Proven Presenter with Strong Storytelling Capabilities
- Successful Brand Manager & Developer
Education
- University of Southern California, Annenberg
- School for Communication and Journalism: Master of Communication Management (MCM)
- University of Texas at Arlington: Bachelor of Arts, Organizational Communication Studies
Email: Ewills@willsandmartin.com
Lawyer + Executive + Psychologist
Elizabeth Martin, PHD, JD
Elizabeth Martin works where intention meets execution. With deep experience in federal programs, organizational oversight, and system design, she has spent her career helping leaders move from idea to reality—without losing integrity along the way. Grounded in organizational psychology, she understands how people, power, and behavior shape what actually happens inside an organization—not just what’s written on paper. She brings a rare mix of rigor and practicality, asking the right questions and building the structures that allow organizations to follow through. At W+M, she leads operational strategy and organizational alignment—making sure the work doesn’t just sound good, but actually works.
Key Roles:
- Office of the Texas Attorney General:
Assistant Attorney General – Capital Litigation - Tarrant County District Attorney: Assistant District Attorney
- Optum:
- Chief Executive Officer (New Mexico)
- Senior Vice President, Strategy & Innovation
- Senior Vice President & Executive Lead for Program Design, Implementation, & Innovation and Management Consulting and Strategy
- The Change Agents:
President & CEO, Management Consulting - Homewise, Inc.:
Senior Operations Director, Special Projects
Core Competencies
- Executive Leadership & Organizational Transformation
- Strategic Innovation, Scale & Whole Health Integration
- Policy Advocacy & Stakeholder Engagement
- Operational Excellence & Team Development
- Change Management & Program Implementation
- Proven Presenter with Strategic Storytelling
- Business Growth & Reputation Management
Education
- Pacifica Graduate Institute: PhD, Psychology
- Boston College Law School: Juris Doctor, Business and Corporate Law
- Creighton University: Bachelor of Science in Business Administration, Economics/Finance
- State of Texas and New Mexico: License to practice law and real estate
Email: Emartin@willsandmartin.com