Strategic + Business + Consulting

Legacy

Building with a sign for "WILLS ELECTRIC CO." and vintage cars parked in front.
Illustration of the Fort Worth Macaroni Co. building from the early 20th century.
Wills
Martin

Wills+Martin are deeply tied to Fort Worth—not just professionally, but personally. Raised in deep-rooted, entrepreneurial Fort Worth families W+M understand the values, needs, and culture of this city. We combine this homegrown insight with cross-industry global experience, to provide end-to-end business consulting services with a people-first philosophy.

Legacy + Craftsmanship + Civic Pride

Wills Electric

Elizabeth Wills’ deep connection to Fort Worth comes from the generations of her family who have lived here and worked to help shape the city. Starting with her great-grandparents, and uncles, who ran a furniture store in the Northside of the city. Her grandfather then founded Wills Electric in the 1940s—a company later led by her father and then brothers. With offices across the city, Wills Electric played a key role in Fort Worth’s growth, leaving a legacy of craftsmanship and civic pride.

Her maternal grandfather was the first voice heard on television west of the Mississippi. Hired by Amon Carter, Frank Mills signed on WBAP TV on September 27, 1948, when he stood on the top of the utility van to record the speech being given by then President Harry Truman.

Wills’ return to Fort Worth reflects that same spirit, as she brings her own entrepreneurial drive and a deep-rooted understanding of the city’s history, culture, and business landscape.

Entrepreneur + Philanthropic + trust

The Laneri Family

The Laneri family has played a significant entrepreneurial and philanthropic role in Fort Worth, Texas, for over a century. The family’s business legacy is rooted in the founding and operation of the O.B. Macaroni Company, which began as the Fort Worth Macaroni Company in 1899.

Elizabeth Martin’s deep roots in Fort Worth come from her family’s economic contributions and community leadership, beginning with her great-great uncle, John B. Laneri, who co-founded the company. For generations, the Laneri family helped shape Fort Worth—creating jobs, supporting local causes, and establishing themselves as trusted community leaders.

The image shows two plaques mounted on a brick wall. The upper plaque is circular, featuring the outline of Texas in the center with the word "TEXAS" inscribed across it. It is labeled "TEXAS HISTORICAL COMMISSION" around the outer edge. Below, there is a rectangular plaque with text describing the historical significance of "The Laneri House." The text is embossed and silver on a dark background, providing a detailed account of John B. Laneri, an Italian immigrant, and his contributions to the Fort Worth community. The brick background provides a warm, rustic contrast to the metal plaques.
Texas State
Historical Marker
A large crowd gathered in front of a building decorated with an American flag, Fort Worth, 1948.
President Harry Truman,
Fort Worth, Sept. 1948